Apple App Store VS. Google Play: The Security Showdown Essay example

Some of the topics that will be discussed and compared and contrasted between the two application (app) stores are, developer registration, application code signing, and the application vetting process. Let it be reiterated that these security controls apply to just the app stores themselves and not to the overall security and the security controls that are also available as part of the device and its operating system. These are the precautions that are taken by the companies w... ... Painter, M. (2012). HP – Top three mobile application threats. Retrieved from: http://www.informationweek.com/whitepaper/download/showPDF?articleID=191738558site_id=profileCreated= Sabatini, M. (2012). Google Play (Android Market) vs Apple App Store – 2012. Retrieved from: http://www.androidauthority.com/google-play-vs-apple-app-store-2012-76566/ Signing Your Applications. (2014). Retrieved February 11, 2014 from http://developer.android.com/tools/publishing/app-signing.html Svajcer, V. (2012). When Malware Goes Mobile: Causes, Outcomes and Cures. Retrieved from: http://www.sophos.com/en-us/medialibrary/Gated%20Assets/white%20papers/Sophos_Malware_Goes_Mobile.pdf Symantec Corporation (2013). Internet Security Threat Report 2013. Retrieved from: http://www.symantec.com/content/en/us/enterprise/other_resources/b-istr_main_report_v18_2012_21291018.en-us.pdf

McDonalds Essay Example | Topics and Well Written Essays - 2250 words

McDonalds - Essay Example Subsequent initiatives included a breakfast menu available nationwide, with the introduction of the Egg McMuffin in 1973. Ronald McDonald was first seen in a television appearance in 1963, and has since become the ubiquitous company representative and also ambassador of charity involvement in the form of Ronald McDonald House, which was established in 1974 as a key element of the company's philanthropic community involvement. The Happy Meal was introduced in 1979, which pioneered the promotional concept of marketing to children by giving away toys and games with meal purchases. This concept has since been adopted by all major burger chains, and has evolved into a significant promotional and tie-in tool for partnerships with major entertainment companies and events. Having created the promotional toy tool with the introduction of Happy Meals in 1976, McDonald's is the leader in toy-based promotions in both foodservice and across all industries. (www.datamonitor.com) McDonald's suffered from a series of strategic blunders and a deteriorating public image in the mid-1990s. These slips included the launch of the low-fat McLean Deluxe sandwich, which was very poorly received, and the launch of the adult-targeted Arch Deluxe sandwich, which did not win consumer acceptance, whilst operating margins were negatively impacted by heavy couponing; The Campaign 55 promotion, a US$0.55 sandwich offer subject to a variety of confusing conditions, proved too difficult and was pulled. In an attempt to find growth opportunities outside of the saturated burgers segment, McDonald's took a step towards diversification in 1998, when it purchased Latin American fast food chain Chipotle, and then in 1999 with the acquisition of Ohio-based pizza chain Donato's Pizza. In the same year, the company announced its intention to purchase the bankrupt Boston Market chain of restaurants that specialized in meal replacement and limited FSR. The sale was approved in 2000, and constituted McDonald's first major acquisition outside of its QSR stronghold. In response to continuing criticism regarding its foods' nutritional content and to broaden its appeal to health conscious consumers, McDonald's has added a variety of healthier meal options, including premium salads and fresh fruit. The company discontinued its "supersize" menu items in 2004, and in 2006, McDonald's was the first fast food restaurant to post nutritional information on the packaging of each of its food items. The new packaging will use bar charts and icons to detail five basic nutritional elements - calories, protein, fat, carbohydrates and sodium. Competitive Positioning McDonald's is by far the leading fast food burger chain in the US, with nearly a 45% market share in foodservice. The company does, however, face strong competition, like other foodservice operators, but its ever growing market penetration, new product innovation and strong advertising backing helped the company see a consecutive value share increase between 2000 and 2005. The reach of the McDonald's brand has posed growth challenges in recent years, as saturation presents limits to opportunities for unit growth in the US, the company's main market. The company initially turned to a strategy of diversification, evident in its acquisitions of Chipotle

Steve Jobs the founder of Apple entrepreneurial venture Research Paper

Steve Jobs the founder of Apple entrepreneurial venture - Research Paper Example In the concluding section, the key aspects that have helped Steve Jobs to achieve success will be reflected. Traditional Entrepreneurial Path An entrepreneur can be described as a person, who undertakes the probable risks that can arise in order to organize, manage and develop a business. In the present day context, an entrepreneur is recognized as a developer or an innovator who generally recognizes as well as seizes opportunities and translates those opportunities to marketable as well as workable ideas (Kuratko, D. F. & Hodgetts, R. M., â€Å"Entrepreneurship: Theory, Process, and Practice†). A traditional entrepreneur intends to make the undertaken business venture successful. The path that generally is followed by an entrepreneur in traditional process of entrepreneurship are converging on an idea of business, preparing a business plan, business formation, growth and exit strategies identification and going public with the business venture (Silver, â€Å"Stages of Entrep reneurship†). In traditional entrepreneurial path, the virtues possessed by an entrepreneur include ingenuity, diligence, ambition, tenacity, perseverance and self-discipline. These virtues guide in the endeavor of building a financially stable as well as successful business venture (Belmont University, â€Å"The Good Entrepreneur†) In the inception stage, the idea of business is conceived which is then analyzed in the traditional path in terms of feasibility of the business idea from financial viewpoint as well as other crucial aspects such as availability of the sources for funding. The sources of funding can be from two aspects i.e. financial bootstrapping method where acceptance of financial resources are avoided from any external source of investor and in the other aspect, traditional sources of finance are sought e.g. venture capital investors, hedge funds, crowd funding to start-up the entrepreneurial venture. The financial aspects such as analysis of ratio, capi tal budgeting which includes payback method, net-present value, internal rate of return analysis and break-even analysis are part of the traditional method of entrepreneurship (Kuratko, D. F. & Hodgetts, R. M., â€Å"Entrepreneurship: Theory, Process, and Practice†). Path Followed By Entrepreneur Steve Jobs The endeavor of Steve Jobs, the entrepreneur, can be comprehended from his saying that â€Å"We started out to get a computer in the hands of everyday people, and we succeeded beyond our wildest dreams† (Entrepreneur Media, Inc, â€Å"Steve Jobs The Comeback Kid†). Steve Jobs’ vision had been to develop a â€Å"computer for the rest of us†. This endeavor sparked a PC revolution and turned Apple into an American business icon. The business plan of entrepreneur Steve Jobs was conceived from the endeavor of Steve Wozniak, who was an engineer and as part of his hobby, was trying his best to construct a small computer. Visionary Steve Jobs with his e ntrepreneurial traits convinced Steve Wozniak to be a partner in his venture. Steve Jobs had grasped the potential of the business with a computer in the initial phase. In the business formation stage, they started on their business named as Apple, in Steve Jobs’ parental garage and started working towards developing a prototype called Apple I. They generated funding for their business by selling Apple I, which